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microethology

Seth Giddings' research site

My book Toy Theory, held open at a page featuring an image of a Pop doll version of Buzz Lightyear as 'Mrs Nesbit' in Toy Story.

read me!

Posted on July 4, 2025July 4, 2025 By sethgiddings

Nearly all of my publications are freely available, either open access or in ‘author’s version’ format. Please see the Publications page. And do get…

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composite image of screenshots from Legend of Zelda and Lorelei and the Laser Eyes, each showing a puzzle environment

toys or games

Posted on December 11, 2025December 11, 2025 By sethgiddings

An exploration of the historical, material and formal relationships between toys and games – and how these relationships are remade in the era of digital games and playthings.

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LEGO studies

Posted on December 5, 2025December 5, 2025 By sethgiddings

A list, with links, to my various writings on LEGO toys and games

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barbaric toys

Posted on November 23, 2025November 23, 2025 By sethgiddings

Illustrated transcript of my keynote talk – Barbaric toys: technologies and bodies in play before and aftermath Human – at the 15th Beyond Humanism…

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nervous glitch

Posted on November 23, 2025November 23, 2025 By sethgiddings

Automated Powerpoint presentation made for the inaugural Disability Now! conference at University of Southampton, November 18th 2025. A remix of my recent talk on…

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talking toys

Posted on November 23, 2025November 23, 2025 By sethgiddings

Talking toys: a ludic archaeology of the synthetic voice (and impairment) video and transcript of a talk I gave at Winchester School of Art…

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image of the book cover

playthings and playtimes

Posted on October 29, 2025October 29, 2025 By sethgiddings

Out now! Playthings and Playtimes: play, affect and material culture in the ludic world (UCL Press 2025). In print and open access. Edited by…

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Photograph of me delivering my talk. I'm sitting at a desk and a behind me is projected two images of cuddly toys in the rubble of Gaza and one of Pedro Pascal wearing a t-shirt with the slogan 'Protect the Dolls.'

toys or barbarism

Posted on July 4, 2025October 29, 2025 By sethgiddings

A brief prologue to my keynote talk at the 15th Beyond Humanism conference at Paris 8 on 26th June. The title ‘Barbaric toys’ was…

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ToyTheory reviews

Posted on June 17, 2025July 10, 2025 By sethgiddings

Short but sweet review in neural magazine Longer review, with sharper notes, in the American Journal of Play Interesting range of references in this…

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Claud Shannon riding his unicycle round Bell Labs

best inventions

Posted on February 13, 2025February 13, 2025 By sethgiddings

The best inventions are child’s play. Literally. (An article in the Italian newspaper La Repubblica by Giuliano Aluffi, featuring my Toy Theory research. Rough…

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Part of an early twentieth century pier or arcade machine. The sign promises to read the user's palm for one penny, and gives instructions.

toyetic thinking

Posted on November 26, 2024November 26, 2024 By sethgiddings

Historically, and globally, the toy has tended to occupy a material-cultural position between the ritual object and the instrumental tool, neither fully sacred nor…

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cover

Posted on August 26, 2024August 26, 2024 By sethgiddings

Out in paperback and open access 5th November 2024

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what is microethology?

Theory and practice of playful media and technology, by Seth Giddings.

recent posts

  • toys or games
  • LEGO studies
  • barbaric toys
  • nervous glitch
  • talking toys

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